Customer or Consumer: The Choice is Ours

I don’t remember when being called a consumer rubbed me the wrong way, but it certainly started soon after we started raising organic beef.

Working in nature has a way of clarifying life. Our cattle consume grass to make magnificent meat. Our chickens consume bugs to produce orange egg yolks. Earthworms consume debris to produce rich soil. These are all processes we agies understand. But to apply this concept to people buying and selling goods lowers the value of human life.

According to the Etymology Online Dictionary, using the term “consumer” started in the 15th century as, “one who squanders or wastes, one who uses up goods or articles, one who destroys the exchangeable value of a commodity by using it. This, my friend, is not a compliment. By 1890, the United States adopted its use as “consumer goods,” and by 1919, our government tracked the Consumer Price Index.

So, what were we before 1890? People were customers. The 1828 Websters Dictionary describes us as, “One who frequents any place of sale for the sake of purchasing goods.” It is a subtle but important distinction. A store owner developed a relationship with his or her customers. In this bond, people exchanged goods and services for mutual benefit. A lumber mill owner knew his customers and saw the home they built with his enterprise. A farmer knew his customers and saw how healthy and strong his neighbors became as a result of his toil. The business owner/customer bond benefited entire communities because people focused on a higher good.

The word customer encourages people to create, to connect, to build. The word consumer does the opposite. In 2012, Northwestern University studied people in four scenarios, which used the word consumer or focused on being a consumer. The outcome demonstrated that materialistic cues triggered increased selfishness and decreased trust in the groups, which the authors tied to negative personal and social consequences in our society.

You don’t have to look far to see this play out in our communities. Low trust, competitiveness with resources, and selfishness plague our culture, a trend that can be traced from the 1800s. But we are not victims. Those of us who create food can also create a culture where humans return to their highest good by simply calling our clientele…customers.

Until next time,

Dr. Jane, Aspen Island Ranch co-owner

Making It Through These Times

We want to assure our customers that during these strange and trying times we are continuing to take and fulfill your orders. As well, we continue to stock our burger and steaks in Montana Harvest in Billings, MT.

If you have any questions or are a new customer considering placing an order please don’t hesitate to call us at the phone number on our Contact page.

We will make it through these days as we help and encourage each other.

Mark and Jane Smith

Why Organic Beef?

I thought that you might find various aspects of the certified organic grassfed beef business interesting and meaningful. So I thought I would begin by briefly discussing the “certified organic” in the beef we produce and eat. In upcoming articles, I’ll share with you other aspect of our operation and elaborate on the ways we produce “beef the way you remember it”.

As a health conscience person, you understand that eating clean, sustainable food is the foundation of good health. Ultimately, food is medicine, and certified organic grass fed beef is one of those foods.  But what does “certified organic” mean?  Our beef begins with our animals rotating in chemical-free pastures, which means we never use chemicals to kill weeds, pests, insects or fungi.  Ultimately, these chemicals end up in the cattle that eat the plants treated with such poisons.  So “certified organic” means that the land is kept free from compounds used to kill life, rather than to build it up. Our ranch (and all certified organic producers) is subject to annual inspection and random soil, water and plant tissue tests to verify that we don’t use any such poisons.

Secondly, hay, salt and mineral supplements fed to our cattle must also be free from chemicals. Our hay is either produced on our ranch or bought from other “certified organic” producers.  Most cattle supplements contain chemicals to increase consumption, maintain color, add caking or preserve the shelf life of the product.   For example, most cattle supplements use dark molasses produced at commercial sugar factories processing GMO sugar beets that are so-called “Roundup Ready”. Again, these chemicals end up in the cattle that consume them, and ultimately end up in you if you eat the beef.  Certified organic eliminates the chemicals used in beef cattle supplements. Our mineral supplements (mineralized pink salt, humic clay and magnesium limestone) are dug from the earth, crushed and bagged with no additives, chemicals or preservatives.

Lastly, certified organic means that animals are never treated with hormones, antibiotics or dewormers. There is no doubt that animals implanted with growth stimulants and fed daily antibiotics has led to the rise of early puberty, and the danger of antibiotic-resistant “super bugs”. On top of that, beef raised in commercial feedlots wade in pens of urine and feces as they compete to get to feed bunks full of chemical-laden, high carbohydrate rations designed to speed the fattening process. These conditions mean that the typical commercial beef comes from animals that have diseased livers, and are diabetic with high blood pressure, while being kept alive on antacids and antibiotics. Our grassfed cattle never see living conditions similar to commercial feedlots, and are harvested at the peak of health. Certified organic grassfed beef- our beef- provides a great, safe protein laden with omega 3 fatty acids and conjugated linoleic acid with wonderful  flavor and nutrition for you. To learn more information on our organic beef contact me.

Sincerely for better nutrition and health,

Mark Smith, Aspen Island Ranch

GEDC2259 - Version 2

New site!

Welcome to the new website for Aspen Island Ranch! 
 
We raise and sell grass-fed certified organic beef that is tender and delicious. Our animals are processed locally and aged 14-days. 

Take a look around and see what we do.